Low Website Conversion Rates? Here’s What You Need to Know

We all know how a website can make or break a business, especially for commercial ventures based solely on e-commerce platforms. For e-commerce businesses, a low conversion rate means low profits and this can be devastating in the long run. There are so many different factors which affect conversion rates that it can be impossible for a business to understand why viewers are not converting to consumers. Your website does not only have to engage your viewers but it also has to guide them through the purchase cycle. If your website fails in any of these stages, your conversion rates will always be low. For example, if a consumer visits your website and they like what you have to offer but due to the poor navigation of your page they have trouble finding the checkout landing page.

This means that your website might have passed the first stage of enticing viewers but it failed to provide a seamless experience when it came to purchasing. This clearly shows how important it is for your website to guide the viewer from the initial stages to the final purchase.

Furthermore, there are many different SEO strategies which can help you in this aspect. Companies such as Scott Keever SEO have personified these services as they help boost their client’s conversion rates. This company was founded in 2015 and since then they have pioneered the mass implementation of SEO strategies. If you want to increase your conversion rates, here’s a list of the top SEO strategies.

Guest Blogging

Blogging is one of the most powerful digital marketing tools in the world today. Guests blogs are those blogs posted on different websites, this content has the potential of tapping an endless amount of resources. Through your guest blog, your business will start engaging with a new audience and can produce excellent results in terms of conversion rates and website traffic. Curate high-quality content and post them on reputable websites. However, make sure you write about relevant topics which somehow relate to your industry. For example, a beverage company will not write guests posts on fashion or real estate.

Back Links

If you really want to increase your conversion rates it is imperative that you start using backlinks in your blogs and guest blogs. These links will not only increase the rankings of your content but will also drive in new users. These viewers will already have an idea about your company and will want to know about your enterprise. Just make sure you post backlinks on reputable websites, this will take time as every business has started taking advantage of backlinks. These businesses outreach and find the best websites where they can post their content and backlinks.

Website Optimization

Another profound strategy is website optimization as this will instantly drive in new clients. Focus on the core factors of your Website and make sure they are on point, in order to generate enough organic traffic. Some factors you should consider is design, layout and content.

So if you want to boost your conversion rates, consider the three strategies mentioned above. Remember, this process will take time but it can save your business in the long run.

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